PERCEIVE: Benchmark for Personalized Emotion on Social Media

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PERCEIVE: A Benchmark for Personalized Emotion and Communication Behavior Understanding on Social Media

In the ever-evolving landscape of social media, understanding the emotional dynamics between content creators and their audiences has become increasingly important. Traditional approaches to emotion analysis have largely focused on the content creators themselves, often neglecting the diverse emotional responses that readers may have. Recognizing this gap, researchers have introduced PERCEIVE, a groundbreaking benchmark designed to enhance the understanding of personalized emotions and communication behaviors in social media contexts.

The Need for a Reader-Centric Approach

Current methodologies in emotion analysis typically adopt an author-centric viewpoint, which limits the ability to comprehend the subjective experiences of various readers. This oversight not only diminishes the richness of emotional insights but also fails to account for the intricate social networks that shape communication behavior. PERCEIVE aims to rectify these shortcomings by providing a comprehensive framework that incorporates multiple dimensions of social perception.

Key Features of PERCEIVE

  • Bilingual Benchmark: PERCEIVE is a large-scale, bilingual resource that encompasses both English and Chinese, making it accessible to a wider audience and facilitating cross-linguistic research.
  • Five Critical Dimensions: The benchmark integrates five essential dimensions for social perception, including:
    • Author-created content
    • Genuine readers’ emotional feedback derived from comments
    • Communication behavior
    • User attributes
    • The social graph
  • Reader-Centric Analysis: By capturing the emotional responses of different readers to the same content, PERCEIVE enables a more personalized and nuanced analysis of social media interactions.
  • Emotion Annotation: The project annotates emotions based on reader comments, allowing for the synchronous capture of communication intent alongside emotional feedback.

Methodology and Evaluation

To establish a robust evaluation protocol, the PERCEIVE framework tests state-of-the-art methods, including large language models (LLMs) enhanced with advanced reasoning capabilities. The research highlights significant limitations in existing approaches when tasked with addressing the complex, user-aware dynamics of emotional analysis in social media.

Implications for Future Research

PERCEIVE not only serves as a foundational resource for researchers but also sets a clear direction for future investigations in socially-intelligent natural language processing (NLP). By fostering a deeper understanding of the interplay between emotion and behavior in social contexts, this benchmark pushes AI models towards a more unified comprehension of emotional expression on social media platforms.

Conclusion

The introduction of PERCEIVE represents a significant advancement in the field of emotion analysis, emphasizing the importance of a reader-centric approach in understanding social media interactions. As researchers continue to explore this multifaceted domain, PERCEIVE provides the necessary tools and insights to develop more sophisticated models that accurately reflect the complexities of human emotion and communication behavior.

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Lazarus Omolua
Lazarus Omoluahttps://richlyai.com/blog
My mission is to make sure that people in Africa are not left behind in the global AI revolution. RichlyAI exists to give everyone — students, founders, creators, and businesses — the tools to compete globally.

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